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DKH plans
to tell
its story
PUTNAM — After months of marketing research and planning, Day Kimball Healthcare (DKH) is telling its story with a new branding campaign.
“There are a lot of exciting things happening at DKH, and it’s time for us to tell our story,” said Anne Diamond, president and CEO of DKH. “We have teams of talented doctors and dedicated caregivers and staff that have the skills needed to provide top-quality care. To articulate this, we are launching a new brand campaign built around the notion of redefining what a community hospital should be.”
The healthcare landscape has changed dramatically, and the need for community hospitals to evolve is more critical than ever. Today, even as regional and national healthcare systems get bigger and markets consolidate, community healthcare systems like DKH play a vital role delivering primary care and life-saving critical care close to home, she said.
“Your hospital. Revolutionizing care.,” is the new brand tagline said Marci Seney, DKH manager of Marketing, Advertising, and Creative Services.
“’Your hospital. Revolutionizing care.,’ is much more than a tagline,” said Seney. “We believe it conveys who we are and who we are continuing to strive to be. The brand campaign supports our mission of improving the health and wellbeing of our community by providing the best medical care.”
The campaign features two key messages that get to the very core of who DKH is and what makes the health system special to the northeastern Connecticut community, she added. “We are a next generation of community hospital; one that is plugged into the community but wired to the world. We are reaching out to bring in the specialized medicine and expertise needed to deliver the best care for the community. And we are beginning to make some noise here in the quiet corner. DKH has been part of life around here for 125 years and now we are years ahead in the future of healthcare, leading a national movement to redefine what a community hospital should be.”
The goal of the new brand campaign is to highlight DKH’s commitment to the community as a forward thinking, modern, and innovative community hospital, offering the highest quality of care, close to home.
“A brand is a promise made to constituents,” said Diamond. “This new brand campaign will not only introduce DKH to a wider audience, but it will help us tell more of our story to those in the community who already know us. We have the people and capabilities to deliver on the promise, because we are your hospital, revolutionizing care.”
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